September 2018 – KEEPING GOING

Nofollow Links to Great Content?

Nofollow Links to Great Content? At Elephate we believe that content marketing isn’t only about getting links, positions, and traffic. It should be something more. In our opinion good content should always provide solid value to users, it should inspire people to achieve great feats, and it should raise emotions Continue Reading

Why Culture Matters in Content Marketing

Why Culture Matters in Content Marketing Underestimating or simply neglecting to consider cultural factors in your content marketing strategy can sometimes bring about disastrous results, as iconic brands like Dove and Zara have learned over the years. But there’s no need to walk on eggshells; that is, if you do the Continue Reading